Remember Parallel lines? The amazing campaign released by Philips & Ridley Scott Associates last April, well they’ve finally unveiled earlier this week the winners of their summer “Tell It Your Way” Contest… After a first filter by a few …
somehow related
Campaign: Parallel lines
posted: 01/03/2010
Philips grabbed A LOT of attention last year with their great carousel campaign, and now they´re teasing us with their next production “Parallel Lines”… The new campaign features five short films created by five different RSA directors: Greg …
Whim: LivingColors 2
posted: 23/01/2010
After LivingColors v1 & the mini version (with a moderate success) Philips is bringing us this new update of their famous “mood” lamp. 16 million colors through a combination of 7 LEDs—an overall quality of light that’s 50% …













↓ Campaing: Parallel lines
Philips Cinema and Ridley Scott Associates produce this series of 5 films with DDB London & 5 famous directors…. a lot of money, talent & resources for this impressive campaign aimed at communicating their “ambilight” TVs… they had a difficult task to improve their previous campaign so….
do these 5 stories match the level of Carousel? Judge by yourself. The films explore the most popular genres of filmmaking including drama, action, animation, sci-fi and thriller, and were shot on location in Uruguay, London, Moscow, China and South Africa.
In all 5 films the spoken lines rest the same… “What’s that?” “It’s a unicorn”. “I’ve never seen one up close before”. “Beautiful”. “Get away! Get away!” “I’m sorry”, although the argument is completely different.
That first one was DarkRoom… by Johnny Hardstaff and here are the other 4…
El Secreto de Mateo by Greg Fay
The Gift by Carl Erik Rinsch
The Hunt by Jake Scott
and last but not least Jun and the Hidden Skies by Hi-Sim
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