Those campaigns with great illustrations always deserve a bit of attention. Like this one for Shudh salt (a brand from India) with art by Pranav Bhide (campaign by Taproot India agency)… Here in Europe we wouldn’t probably understand …
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↓ Campaing: Chlormint
Poor him, he really needs a sweet or something much more effective for his bad breath…. 3 typical situations in which you may not want to open your mouth… but you probably will. Campaign developed by McCann Erickson India and with Nasheet Shadani & Ritrup Biswas as art directors for Chlor-Mint.