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↓ Campaign: Snickers More Nuts
Mars Russia have launched a limited edition of the Snickers bar called “Snickers More Nuts” aimed at teenage boys. BBDO Moscow is behind this campaign with the idea: “There are so many nuts in Snickers More Nuts that squirrels, being great nuts lovers, freak out with astonishment”….. a campaign that has won a Golden Hammer and a Golden Drum award. (I’ve always preferred Snickers over Mars mmmmmmm).