Campaign: Posh Burgers

↓ Campaign: Posh Burgers

Grana Padano is the Italian cheese included in Burger King‘s Steakhouse, advertised in Spain as an exclusive burger. So exclusive that eating it makes you Posh. That’s how it was advertised last year (with a tremendous success as a viral video) and they’re repeating the formula once again.

JWT (Mauricio Alarcón & Todd Perelmuter) came up last year with the idea to promote the latest invention of Burger King at that time (Steakhouse) by making fun of traditional “pijos” (posh people in Spain). If you ate that burger “pijos” would automatically accept you (even invite you to their parties).

It was a huge hit and they’re trying once again with the “pijo” cliché . Here are last year’s 2 ads…. just way too funny (note that the “normal” guy from the second ad is one of this year’s “pijos”… guess that playing tennis affected him somehow…).

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