One of those “happy” Coke ads directed by Edouard Salier & by Argentinian agency SANTO. Filled with the symbols of various goal celebrations–from robotic dancing to a mock crew team. However, it is just as entertaining for anyone …
somehow related
Image: Mr. Bloom
We discovered him this morning while posting Coke’s new product “Menos es Mas“. Andrew Bannecker creates beautiful art that captures the imagination and tells a story. He works in a studio in Washington DC cluttered with everything from toy …
↓ Whim: Less is more
Coke Spain is pretty well known for launching & testing products before any other country in the world. That’s what happened with Coke Zero, Aquarius Zero and many more. This time they’re launching “Menos is Más” a concentrated drink of 275ml which will let you elaborate 2 liters of drink. The idea behind this concentrated product (amongst others) is to use smaller bottles and therefore produce less waste.
This drink makes the impossible possible, a coin becomes a piggy bank, a little bird an elephant. That's the concentrated power of “Menos es Más”
“Menos es Más” is a product conceived by Coke Spain with Saffron Brand Consultants and the illustrator Andrew Bannecker to give an optimistic approach to these concentrated juices.
The packs will contain two bottles and you can choose amongst three flavors: Lemon Ice Tea, Lemon or Orange (and we thought concentrated juices where a thing from the past….).
Andrew Bannecker's drawings
“We want less cars and more bikes” our drink shouts.
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